Marketing

B207B Shaping Business Opportunities II

Task: Task TMA overview  This TMA is intended to assess the following: Your knowledge and understanding of the key concepts covered in (weeks1-10) Your ability to apply the course ideas to real business examples Your ability to use academic business and management language appropriately and effectively to communicate your ideas Your ability to work and communicate with a team This is a group TMA. Each team will consist of 3-4 students. (Consult with your tutor if it’s not possibl ...

MKG203 Digital Marketing Communications

Task: Questions: Learning Outcomes a) Define digital marketing communications (DMC) and its role in marketing strategy.   b) Demonstrate an understanding of the DMC environment and apply it to marketing planning.   c) Identify the DMC mix and its application in marketing management and planning.   d) Describe the role of data and personalisation when developing DMC. Context: In this assessment you will develop a ‘real life’ digital marketing communications (D ...

B207B Shaping Business Opportunities II

Task: Question: TMA Topic and requirements The global trade environment and the dynamics of competition among organizations are the most important topics for understanding and practicing management in today’s markets. The focus of this TMA is to select an example of a successful global organization/brand and discuss the factors that had led to its success along with the challenges that it faces in operating globally. 1. Essay Paper (100 marks out of 100) (1500 words)   Your ans ...

MGMT1101 Introduction to Management

Task: Task Assignment Overview: The objective of this assignment is to analyze and apply a variety of leadership approaches in order to connect theory to practical application. Learning Outcomes: Identify key functions and skills required of management within an organization. Identify and analyze leadership approaches in a variety of situations. Develop a personal management profile through introspection and reflection. Trait Theory (17 marks) 1. Identify three leadership traits from the T ...

MKT302 Digital Marketing

Task: 1. Review ONE of the following websites and the digital strategy (including social media platforms) implemented by the brand:  http://www.theiconic.com.au https://www.vegemite.com.au https://www.haighschocolates.com.au  https://www.kogan.com/au/   2. Identify and describe the customers and divide them into three key market segments.    3. Identify the favourite social media platforms for each of the market segments  (even if these aren’t implemente ...

Marketing

Task:

a) Reflect on the evolution of the Marketing Concept.

b) Outline the elements of the Marketing Process.

c) Analyse the Social, Cultural, Global and Environmental Responsibilities of the professional marketer.

d) Demonstrate an understanding of Analysis, Problem-Solving and Communication Skills in Marketing.

e) Describe key marketing metrics used to evaluate the effectiveness of a marketing plan

Marketing Plan

Task: Marketing Strategies: In this section of the marketing plan, you will be defending specific marketing strategies and tactics to meet the marketing goal of the proposed service. A. Which strategies have you determined are most effective in meeting your marketing goals?  B. Describe areas of the 4 and 5Ps that will be addressed in the marketing mix. For example, one consideration might be how the organization will be paid for the service and how the service could be impacted by policy and p ...

Target Market Analysis

Task: For Milestone Two, you will submit a draft of the Target Market Analysis (Section II) and Industry and Organization Factor Analysis (Section III). In the draft, you will analyze your target market to inform your plan for pricing, placing, and promoting your product or service within the market. You will also examine your sport organization by conducting a SWOT (strengths, weaknesses, opportunities, and threats) analysis and evaluating the readiness of your organization to enter the target market ...

Library Information Resource Network (LIRN)

Task: Using the Library Information Resource Network (LIRN), JSTOR, or any other electronic journal database, research one (1) peer-reviewed article that can be used to answer your assignment. Your discussion should summarize the article in such a way that it can justify any arguments you may present in your assignment. Your summary MUST include ALL of the following: -- Clearly state what the article is about and its purpose -- How the article and/or author(s) support your argument(s) -- Most importa ...

MBA404 Consumer Behaviour and Marketing Psychology

Task: Assessment Description . In this individual assignment, you will be given an opportunity to explore contemporary marketing issues related to consumer behaviour. You are required to create a 7- minute video, in which you must discuss and critically analyse your recent purchase of a product or service based on the 5- step Consumer Decision Making Process. Your task is to record a narration of each of the steps of the Consumer Decision Making Process on video and provide the viewer with an in-dept ...