B207B Shaping Business Opportunities II

Task TMA overview  This TMA is intended to assess the following: Your knowledge and understanding of the key concepts covered in (weeks1-10) Your ability to apply the course ideas to real business examples Your ability to use academic business and management language appropriately and effectively to communicate your ideas Your ability to work and communicate with a team This is a group TMA. Each team will consist of 3-4 students. (Consult with your tutor if it’s not possible to form a group due to the current health situation).  This TMA consists of 20% of your total course grade. Teams of the same section should select different ideas for this TMA. The initial task of your team is to select an innovative organization and ask for tutor approval. Teams should arrange with their tutors to verify that no other team had selected the same organization. TMA Topic and requirements The global trade environment and the dynamics of competition among organizations are the most important topics for understanding and practicing management in today’s markets. The focus of this TMA is to select an example of a successful global organization/brand and discuss the factors that had led to its success along with the challenges that it faces in operating globally. Essay Paper (100 marks out of 100) (1500 words) Your answer should be in the form of an essay. The essay should be well organized, that is, it has an introduction (5 marks), body (90 marks) and conclusion (5 marks). The introduction should introduce the topic.  In the body paragraphs, the following points should be discussed: 1. Name the global brand/organization and briefly describe its products and activities. (10 marks) 2. What does it mean to be a global organization? Why is your chosen organization global? Link to the theories discussed in the course material. (10 marks) 3. There are many factors that could trigger an organization to expand across international boundaries. Discuss these factors and link your discussion to your chosen organization. (20 marks) 4. Discuss the main success factors of the global brand. What is its marketing strategy, competitors and competitive advantage? (10 marks) 5. Discuss the concept of globalization vs. customization and the measures taken by the global brand to recognize that offerings and communication should be adapted to local preferences and conditions. Support your answer with solid examples and Link to the theories discussed in the course material. (20 marks) 6. Discuss the ethical considerations for the global organization. Support your answer with solid examples and Link to the theories discussed in the course material. (10 marks) 7. Discuss the post COVID-19 challenges and opportunities for the organization. (10 marks)