MKT302
Australia
Arizona State University
Questions: 1. Review ONE of the following websites and the digital strategy (including social media platforms) implemented by the brand: http://www.theiconic.com.au https://www.vegemite.com.au https://www.haighschocolates.com.au https://www.kogan.com/au/ 2. Identify and describe the customers and divide them into three key market segments. 3. Identify the favourite social media platforms for each of the market segments (even if these aren’t implemente ...
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