MKG203

MKG203 Digital Marketing Communications

Questions: Learning Outcomes a) Define digital marketing communications (DMC) and its role in marketing strategy.   b) Demonstrate an understanding of the DMC environment and apply it to marketing planning.   c) Identify the DMC mix and its application in marketing management and planning.   d) Describe the role of data and personalisation when developing DMC. Context: In this assessment you will develop a ‘real life’ digital marketing communications (D ...