MBA404

MBA404 Consumer Behaviour and Marketing Psychology

Assessment Description . In this individual assignment, you will be given an opportunity to explore contemporary marketing issues related to consumer behaviour. You are required to create a 7- minute video, in which you must discuss and critically analyse your recent purchase of a product or service based on the 5- step Consumer Decision Making Process. Your task is to record a narration of each of the steps of the Consumer Decision Making Process on video and provide the viewer with an in-dept ...