MKT302 Digital Marketing

1. Review ONE of the following websites and the digital strategy (including social media platforms) implemented by the brand:  http://www.theiconic.com.au https://www.vegemite.com.au https://www.haighschocolates.com.au  https://www.kogan.com/au/   2. Identify and describe the customers and divide them into three key market segments.    3. Identify the favourite social media platforms for each of the market segments  (even if these aren’t implemente ...

Marketing

a) Reflect on the evolution of the Marketing Concept.

b) Outline the elements of the Marketing Process.

c) Analyse the Social, Cultural, Global and Environmental Responsibilities of the professional marketer.

d) Demonstrate an understanding of Analysis, Problem-Solving and Communication Skills in Marketing.

e) Describe key marketing metrics used to evaluate the effectiveness of a marketing plan

Marketing Plan

Marketing Strategies: In this section of the marketing plan, you will be defending specific marketing strategies and tactics to meet the marketing goal of the proposed service. A. Which strategies have you determined are most effective in meeting your marketing goals?  B. Describe areas of the 4 and 5Ps that will be addressed in the marketing mix. For example, one consideration might be how the organization will be paid for the service and how the service could be impacted by policy and p ...

MBA404 Consumer Behaviour and Marketing Psychology

Assessment Description . In this individual assignment, you will be given an opportunity to explore contemporary marketing issues related to consumer behaviour. You are required to create a 7- minute video, in which you must discuss and critically analyse your recent purchase of a product or service based on the 5- step Consumer Decision Making Process. Your task is to record a narration of each of the steps of the Consumer Decision Making Process on video and provide the viewer with an in-dept ...