B207B Shaping Business Opportunities II

Question: TMA Topic and requirements The global trade environment and the dynamics of competition among organizations are the most important topics for understanding and practicing management in today’s markets. The focus of this TMA is to select an example of a successful global organization/brand and discuss the factors that had led to its success along with the challenges that it faces in operating globally. 1. Essay Paper (100 marks out of 100) (1500 words)   Your answer should be in the form of an essay. The essay should be well organized, that is, it has an introduction (5 marks), body (90 marks) and conclusion (5 marks). The introduction should introduce the topic. In the body paragraphs, the following points should be discussed: Name the global brand/organization and briefly describe its products and activities. (10 marks) What does it mean to be a global organization? Why is your chosen organization global? Link to the theories discussed in the course material.(10 marks) There are many factors that could trigger an organization to expand across international boundaries. Discuss these factors and link your discussion to your chosen organization. (20 marks) Discuss the main success factors of the global brand. What is its marketing strategy, competitors and competitive advantage? (10 marks) Discuss the concept of globalization vs. customization and the measures taken by the global brand to recognize that offerings and communication should be adapted to local preferences and conditions. Support your answer with solid examples and Link to the theories discussed in the course material. (20 marks) Discuss the ethical considerations for the global organization. Support your answer with solid examples and Link to the theories discussed in the course material. (10 marks) Discuss the post COVID-19 challenges and opportunities for the organization. (10 marks)