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Questions: Question: Assessment 1 Assessment Type: Case Study – Individual Assessment. 2300  - + 10% word report Purpose: To allow students to begin to apply the knowledge and skills of the subject to a real world example. This assessment relates to learning outcomes a, b, c and e. Submission: Upload a soft copy – Word .doc or .docx to Moodle and Turnitin via the link on the subject Moodle page. Topic: The Medical Devices Company Task Details: After reading the case study on page 8 ...

Questions: Questions: Learning Outcomes a) Define digital marketing communications (DMC) and its role in marketing strategy.   b) Demonstrate an understanding of the DMC environment and apply it to marketing planning.   c) Identify the DMC mix and its application in marketing management and planning.   d) Describe the role of data and personalisation when developing DMC. Context: In this assessment you will develop a ‘real life’ digital marketing communications (D ...

Questions: Tasks: Solartec Pty Ltd (Solartec) is a company who manufacture, market and distribute commercial solar panels and equipment. Having concern about possible government changes to the solar industry Bill the managing director of Solartec and a number of executives of Solartec, came across information that the company's major Australian competitor, "Aussie Solar",  was looking to sell its business. Bill heard this information at a solar industry seminar where he sat with James, the managing ...

Questions: Task: a) Identify and apply appropriate frameworks and tools to the problems and challenges faced by organisationsb) Research and relate industry specific factors to the organisation decision-makingc) Apply a relevant framework(s) to evaluate the macro and micro environmental influences on an organisation Businesses in the modern marketplace cannot afford to ignore the environments in which they operate. To navigate this vast and ever-changing landscape, businesses must keep a keen eye on mi ...

Questions: Question: TMA Topic and requirements The global trade environment and the dynamics of competition among organizations are the most important topics for understanding and practicing management in today’s markets. The focus of this TMA is to select an example of a successful global organization/brand and discuss the factors that had led to its success along with the challenges that it faces in operating globally. 1. Essay Paper (100 marks out of 100) (1500 words)   Your ans ...